How to set up your Google Business Profile the right way

A screenshot of the tool Google Business Profile. Here you will need to sign in before continuing with the next steps.

In today’s digital age, making your business easily findable on Google is crucial. A Google Business Profile (GBP) acts as your virtual shop window, offering potential customers a snapshot of your business directly within their search results. Here’s a detailed guide on setting up your GBP, ensuring it stands out and attracts more customers to your business.

Why Your Google Business Profile is Key to Local Marketing Success

Your Google Business Profile is more than just a listing; it’s a powerful tool for local SEO, enhancing your visibility in Google Maps and local search results. A well-optimized GBP can significantly increase your chances of appearing in the coveted Local Pack, which features prominently at the top of Google searches related to your business.

Step-by-Step Guide to Creating a Google Business Profile

1. Start with the Basics: Sign In/Create a Google Account Begin by creating a dedicated Google account for your business if you don’t already have one. Using a business email associated with your domain adds professionalism and keeps your personal and business activities separate. Get your business email here if you don’t already have one.

2. Navigate to Google My Business Access Google My Business by typing it into your browser. Click on “Manage now” to start the process of claiming or creating your business profile.

A screenshot of the tool Google Business Profile. Here you will need to sign in before continuing with the next steps.

3. Enter Your Business Name Type in your business name to see if it already exists on Google. If it doesn’t, select “Add your business to Google.” This step is crucial for businesses new to Google or those undergoing rebranding.

This is how it looks. Enter your business name to search. If there is no business with that name, you will have to create one. If there is one, you can claim it or gain access to it.

4. Choose Your Business Category This is pivotal for Google to understand what your business offers and match your profile with relevant searches. Think about what terms your customers might use to find your services and select the category that best fits.

5. Add Your Location If you have a physical location that customers can visit, include your complete address. For businesses serving customers at their locations, specify your service areas to help localize your profile.

6. Provide Contact Information A phone number and website address are essential. They provide direct lines of communication and opportunities to convert interest into action.

7. Verification Process Google will verify your business through a postcard sent to your business address. This card contains a code you’ll enter into Google My Business to confirm your location. This step ensures the accuracy and trustworthiness of business listings. There may also be other ways to verify, such as an SMS or e-mail.

Optimizing Your Google Business Profile

Enhance Your Profile with Detailed Information A complete profile is more engaging and informative for potential customers. Include a compelling business description, up-to-date operating hours, and detailed service or product listings.

Use High-Quality Photos Businesses with photos receive more engagement. Include interior and exterior shots, products, and team photos to give a comprehensive visual overview of your business.

Collect and Respond to Reviews Reviews not only boost your visibility but also build trust with potential customers. Encourage happy customers to leave positive feedback and respond professionally to all reviews to show you value customer input.

Keep Your Information Updated Regular updates keep your profile relevant. Whether it’s a change in hours, new services, or temporary closures, accurate information helps customers make informed decisions.

Post to your profile regularly: Just like updating your social media profile, you need to post regular updates to your Google Business Profile. Post about new blogs on your website, new products or any other announcements you would like to make.

Need Expert Help? Orcanically Can Optimize Your GBP for You

While setting up your Google Business Profile is a step towards enhancing your online presence, optimizing it for peak performance is where the real challenge lies. At Orcanically, we understand that small business owners are already wearing multiple hats. That’s why we offer specialized services to manage and optimize your GBP, ensuring it’s perfectly positioned to attract and engage your target audience.

By partnering with us, you can focus on running your business, confident that your online presence is not just maintained but optimized for success. Interested in learning more about how we can help? Reach out to us today.

Your Google Business Profile is a cornerstone of your digital marketing strategy. Taking the time to set it up and optimize it properly can yield significant benefits, driving more traffic to your website and customers through your door. Follow this guide to ensure your business is positioned for success in the digital marketplace.

Remember, in the digital age, visibility is everything. Let’s make your business not just seen, but sought after.

FAQ for Setting Up and Optimizing Your Google Business Profile

How do I get my Google Business Profile?

Getting a Google Business Profile (GBP) is straightforward and begins with visiting the Google My Business website. Here’s a quick rundown:

  1. Create or Sign into Your Google Account: Use a Google account associated with your business for this process.
  2. Go to Google My Business: Navigate to the website and click “Manage now.”
  3. Search for Your Business: Type your business name into the search bar. If it doesn’t appear, you’ll have the option to “Add your business to Google.”
  4. Follow the Steps to Add Your Business: Enter all relevant information, including your business name, category, location, and contact details.
  5. Verify Your Business: Google will require verification, usually through a postcard sent to your business address with a verification code you’ll enter online.

After these steps, your business will have a Google Business Profile, opening up new opportunities for online visibility and customer engagement.

Is a Google Business Profile free?

Yes, creating and managing a Google Business Profile is entirely free. Google provides this powerful tool at no cost to help businesses increase their online visibility and reach potential customers more effectively. There are no hidden fees for adding or editing your business information, including operating hours, location, and services offered. Google does offer paid advertising options, like Google Ads, but these are separate from your free GBP listing.

How do I edit my Google Business Profile?

Editing your Google Business Profile is essential for keeping your information up-to-date and relevant. Here’s how to make edits:

  1. Sign Into Google My Business: Access your account at Google My Business. You need to be logged into the Google account you used to create your GBP.
  2. Choose Your Business: If you manage multiple businesses, select the one you want to edit from the list.
  3. Navigate to the Info Tab: Once in your business profile, click on the “Info” tab on the left-hand menu. Here you can update various pieces of information.
  4. Edit Your Information: Click the pencil icon next to the information you want to update, such as your address, business hours, contact information, or business description.
  5. Review and Submit: After making your changes, review the information to ensure accuracy, then click “Apply” to save your updates.

Remember, changes might not appear immediately on Google as they may be reviewed for accuracy and compliance with Google’s guidelines.

These FAQs aim to simplify the process of obtaining, managing, and optimizing your Google Business Profile, ensuring you can leverage this tool to grow your business effectively.


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