A digital marketing agency in Pretoria

What is digital marketing

Digital marketing encompasses a range of online strategies and tools aimed at connecting businesses with their target audience. Leveraging platforms from search engines to social media, it’s about creating meaningful interactions, driving brand awareness, and converting online engagements into tangible results. At its core, digital marketing is the art of optimizing online channels to achieve business goals in an ever-evolving digital landscape.

A bit about Orcanically

At Orcanically, we stand distinct as a premier digital marketing agency in South Africa. Our roots are firmly planted in the vibrant soil of our nation, allowing us to intuitively understand the pulse of its people, industries, and cultural nuances. While many agencies might offer digital marketing, our local insights coupled with global strategies make us the go-to digital marketing agency, ensuring our campaigns resonate, engage, and deliver. Dive into a partnership with us, and experience a blend of South African authenticity and world-class digital prowess.

Why you need a digital marketing agency

Digital marketing is increasingly becoming a linchpin for small businesses in South Africa. With a rapidly growing number of South Africans coming online, there’s an expansive digital audience waiting to be tapped into. For small businesses, this represents a golden opportunity.


Beyond just reach, digital marketing offers precision, unlike any other form of advertising. Every campaign can be meticulously tailored to resonate with specific target markets, ensuring that every rand spent is targeted for maximum impact. Moreover, the digital realm allows for real-time monitoring and data analytics, meaning results can be measured with unparalleled precision.


In a nation where every business counts, harnessing the power of digital marketing is essential for South African small enterprises to thrive, adapt, and compete in an evolving marketplace.

Our Services

Learn in what ways we can help you business grow through marketing that works.

Some of our clients and partners

How digital marketing works

Digital marketing, at its core, is the art and science of promoting products, services, and brands through online platforms. But how does it truly work? Let’s break it down.

Frequently asked questions

What do digital marketing agencies do?

Digital marketing agencies craft online marketing strategies to boost brand presence and sales. They manage SEO, PPC, social media, content creation, and website design. Their role includes data analysis, campaign management, and strategy optimization. By leveraging online tools and platforms, they connect businesses to their target audience. They work as bridges between brands and the vast digital landscape.

Is digital marketing in demand in South Africa?

Yes, digital marketing is in high demand in South Africa. As internet penetration grows, more businesses are seeking online avenues for growth. E-commerce, social media, and online advertising have become essential tools for South African companies. The need for expertise in SEO, PPC, and content marketing is continually rising. Digital transformation has made online strategies essential for business success.

Is digital marketing in demand in South Africa?

Digital marketing offers businesses the opportunity to engage with global audiences at scale. It provides measurable metrics, ensuring ROI visibility. It includes tools like SEO, social media, email marketing, and PPC ads. Through personalized campaigns, brands can interact directly with their target demographics. This form of marketing also provides flexibility, allowing real-time strategy adjustments.

What does a digital marketer do all day?

A digital marketer analyzes data, optimizes campaigns, and strategizes for future projects. They might create or curate content, manage social media posts, or run PPC ads. They liaise with clients, report on performance metrics, and stay updated with industry trends. Interaction with designers, content writers, or SEO specialists is frequent. Continuous learning and adjusting to the dynamic digital landscape is a constant.

What problem does digital marketing solve?

Digital marketing solves the challenge of reaching and engaging with a modern, online audience. It offers businesses a cost-effective way to promote products and services. It provides tools to precisely target and retarget potential customers. Through measurable metrics, companies can validate and optimize strategies. Essentially, it bridges the gap between brands and their digital consumers.

What are the disadvantages of digital marketing?

Digital marketing can sometimes lead to information overload for consumers. Campaigns, if not targeted correctly, may miss the desired audience. Negative feedback or comments can spread quickly online, potentially harming brand reputation. High competition in the digital space might result in increased costs. Lastly, constant evolution in technology requires continuous learning and adaptation.

Who are the big 6 digital marketing agencies?

The “Big 6” typically refers to the world’s largest advertising agencies, though they encompass more than just digital. They include WPP, Omnicom Group, Publicis Groupe, Interpublic Group, Dentsu Inc., and Havas. These agencies have a global footprint, managing both traditional and digital advertising for prominent brands.

What do digital marketing agencies do?

To start a digital marketing agency, you’ll need a clear business plan and niche focus. Expertise in various online marketing disciplines, such as SEO, PPC, or social media, is essential. Reliable tools for analytics, campaign management, and content creation are vital. Building a skilled team and having a strong online presence will further establish credibility. Finally, continuous learning in the ever-evolving digital landscape is crucial.

What are the 5 benefits of digital marketing?

Digital marketing offers cost-effective campaigns compared to traditional methods. It allows for precise targeting, ensuring relevant audience reach. Real-time analytics provides immediate feedback for strategy optimization. The online platform facilitates global reach, expanding business boundaries. Additionally, digital marketing supports personalized content, enhancing user engagement and conversion.

What is an example of digital marketing?

An example of digital marketing is an email campaign promoting a seasonal sale, targeting past customers. Using a database, personalized emails are sent, containing product recommendations based on past purchases. The campaign’s success is measured by open rates, click-through rates, and conversions. Tailored ads on social media or Google might supplement this for broader reach.

What is the main objective of digital marketing?

The main objective of digital marketing is to connect businesses with their target audience online, driving brand awareness, engagement, and conversions. It aims to leverage online channels to achieve marketing and sales goals. By harnessing the power of the internet, digital marketing facilitates communication, building trust, and fostering loyal customer relationships.

Is it worth hiring a digital marketing agency?

If I help your business make an extra R50 000 gross profit per month minimum, would you be willing to pay me R10 000 of that? If you answer yes to this question, it is worth hiring a digital marketing agency. If you answered no to this question, it is not worth it for you to hire a digital marketing agency.

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