Total Clicks
The above graph represents the total clicks on our client’s website from Google search results over the designated period. It also displays other information pertaining to the client’s website including the following:
- Total impressions: The total number of impressions is the number of users that have seen (or potentially seen) a link to your website, in Google search results. What this means is that a link to your website appeared in this many search results, regardless of if it is scrolled into view or not.
- Average CTR: The average CTR (Click Through Rate) is the percentage of impressions that resulted in a click.
- Average position: This is the average position of your site in search results. The lower this number is the better, as the highest CTR is usually obtained on page 1 of search results
SEO keywords ranking
This graph displays the total number of keywords that our client’s website ranks for. Additionally, it displays how these keywords rank in Google search results by colour divided into the categories 1-3 (Green), 4-10 (Yellow), 11-50 (Orange), and 51-100 (Red).
Keyword rankings
This graph displays how the keywords we are tracking on our client’s website are performing on Google. It shows how many keywords moved up and down in rankings over the month. Additionally, it displays a summary of how the tracked keywords are ranking, divided into the following categories:
- Top 3: Keywords ranking in the top 3 in Google search results for searches with the tracked keyword.
- Top 10: Keywords ranking in the top 10 in Google search results for searches with the tracked keyword.
- Top 100: Keywords ranking in the top 100 in Google search results for searches with the tracked keyword.
- Not ranking: The keywords we are tracking on our client’s website that are not currently ranking in Google search results.
Estimated traffic value
This graph displays the estimated value of the traffic to our client’s website. This is approximately how much you would need to pay Google Ads to obtain the same amount and quality of traffic.
Backlinks
This graph displays the total number of links to our client’s website from other websites on the internet, over the month. Backlinks are great for SEO as it lends some of the sites of origin’s domain authority to our client’s website, which improves its standing with Google.
On-Page SEO score
This graph displays the On-Page SEO score of our client’s website over the month. This score measures how optimised the website is on a 100-point scale. This also determines the total number of SEO issues and warnings detected, the higher the score the better.
